Articles
Guides and analysis on aisearchoptimization.hu
Twelve in-depth articles by Zoltán Varga. Each one answers a single question, starting with the short answer.
GEO, AEO, LLMO: Three Terms, Three Different Targets
Terminological clarity separates measurable AI visibility from marketing noise.
Why AI Citability Is Not 'the New SEO'
Ranking position no longer guarantees existence in the model's world; citability requires a verifiable entity trace, not just higher search results.
From PageRank to LLMO: How Search Optimization Changed
A timeline of search optimization from link-based rankings to AI-driven citation models and what survives the shift.
Which SEO Practices Still Matter for AI Answers
Traditional ranking tactics no longer guarantee AI citation; only specific structural and authority signals feed generative answer engines.
AEO or GEO First? Where the Two Disciplines Diverge
Optimizing for direct answers and generative summaries requires distinct strategies; here is where the tactics converge and where they fundamentally split.
Local Businesses in AI Answers: GEO vs Local SEO
Traditional map-pack tactics do not transfer to generative AI; citation and entity authority now determine local visibility.
Training Data or Live Search: Where Optimization Can Reach
Most brand visibility efforts target live retrieval, not the frozen training corpus that powers model memory.
Zero-Click and AI Overviews: What Happens to Organic Traffic
Analysis of zero-click data from 2019 to 2026 reveals a structural shift where AI Overviews reduce organic clicks by 61%, though citation can reverse this loss.
Durable vs Gameable: GEO Tactics That Survive Model Updates
Separate authority-building that compounds from manipulation tactics that models neutralize by targeting the evidence base the model trusts.
Earned Mentions and Digital PR as GEO Infrastructure
Third-party sources provide the verifiable evidence layer that generative AI models retrieve to construct brand citations.
GEO Vendor Due Diligence: 5 Questions to Vet AI Visibility Agencies
A practical checklist to separate evidence-based AI visibility work from marketing hype and ranking guarantees.
GEO and AEO FAQ: Timelines, Myths and Practitioner Doubts
Direct answers on AI visibility timelines, separating verified data from industry hype.